Strategic Direction

Strategic Direction

Three-Year Strategic Plan

Wellspring Cancer Support Foundation has developed a strategic plan for 2023 – 2026. It serves to guide the organization through a series of actions intended to ensure organizational health, financial sustainability and expanded reach – all with the goal of serving more individuals living with cancer and those that care for and love them. 

Our vision: to help people live better with cancer.

Our Vision for Growth

Strengthen and sustain organizational health

  1. Build and support internal stakeholders to meet expanding demand for high quality effective solutions.
  2. Encourage diversity and inclusion at all levels of the organization.
  3. Implement efficient information technology tools and processes.
  4. Deliver relevant and effective delivery solutions.

Secure a sustainable funding base

  1. Embed philanthropic activities within Wellspring staff and volunteers.
  2. Provide greater awareness of donation avenues and increase accessibility to them.
  3. Increase focus on attracting major gift donations.

Expand reach to serve more cancer patients

  1. Cement role as leader in community-based cancer support within the continuum of care.
  2. Expand programming in French language and to underserved areas.
  3. Develop and implement a new digital platform and improve overall digital presence.
  4. Strengthen/expand local, regional, and national partnerships.

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