Strategic Direction

Strategic Direction

Three-Year Strategic Plan

Wellspring Cancer Support Foundation has developed a strategic plan for 2023 – 2026. It serves to guide the organization through a series of actions intended to ensure organizational health, financial sustainability and expanded reach – all with the goal of serving more individuals living with cancer and those that care for and love them. 

Our vision: To help people live better with cancer.

Our Vision for Growth

By 2026, our goal is to serve 10,000 individuals annually, representing 65,000 program visits, with more than 80% program satisfaction and 80% of programs meeting targets.

Our Strategy for How We'll Get There

Strengthen and sustain organizational health

  1. Ensure we have internal resources to meet expanding demand for high quality effective solutions.
  2. Encourage diversity and inclusion at all levels of the organization.
  3. Implement efficient information technology tools and processes.
  4. Deliver relevant and effective delivery solutions.

Secure a sustainable funding base

  1. Embed and support a culture of philanthropy.
  2. Provide greater awareness of donation avenues and increase accessibility to them.
  3. Increase focus on attracting major gift donations.

Expand reach to serve more cancer patients

  1. Cement role as Canadian leader in community-based cancer support within the continuum of care.
  2. Expand programming in French language and to underserved areas.
  3. Develop and implement a new digital platform and improve overall digital presence across Canada.
  4. Strengthen and expand local, regional, and national partnerships.

Donate Now

Why donate to Wellspring?

All of Wellspring Cancer Support Foundations’s programs are funded through donors like you.

Your generosity improves the lives of people living with cancer.

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