Strategic Direction

Strategic Direction

Strategic Plan

Wellspring Alberta follows a strategic plan that serves to guide the organization through a series of actions intended to ensure organizational health, financial sustainability and expanded reach – all with the goal of serving more individuals living with cancer and those that care for and love them. 

Our vision: No one has to face cancer alone.

Our Vision for Growth

To focus the efforts of the Wellspring Alberta, three strategic priorities have been identified for action.

Financial Sustainability

Create a culture of philanthropy throughout the organization while broadening fundraising and community engagement efforts.

Governance Evolution

Improve organizational governance by defining expectations, key skills, priorities, and strengthening committee structures.

Funding-informed Growth

Align growth with funding by optimizing resources, continuously evaluating priorities, and enhancing visibility through innovation and strategic partnerships.

Our Promise to You

We understand that certain things are really important and need to stay consistent. 

Here’s a list of the key things we’re committed to at Wellspring Alberta:

We offer safe and welcoming places where individuals with lived cancer experience can find acceptance, encouragement, self-worth and contribution.
We ensure our supports are accessible to all individuals living with cancer, their caregivers, and families, with a specific focus on underserved communities facing barriers to access.
We offer our programs and services to people living with cancer at no cost and without the need for referral.
We offer programming that is evidence-informed and developed through research, best practices, and lived experience.
We offer opportunities for peer-to-peer interaction that foster connections among those with lived cancer experience.
We create a warm, welcoming, non-clinical environment that is consistently reflected across our physical spaces, virtual environments, and all participant interactions.
We offer an inclusive, respectful and safe environment that honours and values the historical, cultural and diverse lived experiences of people across Alberta
We maintain and value the integrity, governance, and volunteer culture that shape who we are and how we operate.
We ensure that our staff, program leaders, and volunteers bring appropriate experience and deliver programs informed by professional training, lived experience and alignment with our values.
We actively build and steward philanthropic relationships and partnerships across Alberta to support our long-term sustainability.
Donate Now

Why donate to Wellspring?

All of Wellspring Alberta’s programs are funded through donors like you.

Your generosity improves the lives of people living with cancer.

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